Who am i?

My Mission

As a designer my aim has always been to provide creative solutions utilizing evocative graphics focused on the strategic use of visual devices to communicate specific messages, perceptions or responses.

I am a visual thinker with a simple approach to design. Each solution should be a platform for interaction on three basic elements. A cohesive path to the design approach, evocative graphics emphasizing the raw idea, melding of that design approach and evocative graphics resulting in a dynamic solution.

Extraordinary Experiences

Empathy design is a variance on beauty. Not in the traditional sense, but as a varied throughout time, various cultures and the vast different perceptions we have of the world.

I have travelled quite a bit of the world. It changes your perception of the most simplest of things. To see beauty in a toothbrush sitting on your counter, the way the light glorifies the bristles, or how the shadow created from it creates a distortion in the negative space around it…is quite profound. It’s the images and moments that inspire and represent the most distinct and remarkable attractiveness of our souls.

This same approach I apply to all design dilemmas. We are all unique, with experiences and memories that tie together seamlessly into a blanket of our own versions of beauty. We are different shapes, sizes, colors and heritage. We are mothers, fathers, daughters, sons, friends, enemies. We are the lives and changes we create.

My Core Values

Design should be simple, yet how you perceive the final product should be profound and emotional.